Safflower yellow is a natural pigment derived from the flowers of the safflower plant (Carthamus tinctorius), known for its vibrant yellow hue. This compound is widely recognized for its application in the food industry as a colorant, where it is valued for its stability and non-toxic nature, making it suitable for a variety of food products, including beverages, dairy, and confectionery. Additionally, safflower yellow is utilized in cosmetics and personal care products, where it enhances the visual appeal while adhering to safety standards. Its natural origin appeals to consumers seeking clean-label products, and its ability to provide consistent coloring makes it a preferred choice over synthetic alternatives.

In the realm of research, safflower yellow has garnered attention for its potential health benefits, including antioxidant properties that may contribute to overall wellness. This compound is also being explored for its applications in pharmaceuticals and nutraceuticals, where it may play a role in developing functional foods. With its versatility and growing demand for natural ingredients, safflower yellow stands out as a valuable asset for industries focused on sustainability and consumer health.